WIB introduces UK’s celebrated Millie’s Cookies to Tamil Nadu
Chennai: After successfully capturing the palettes of food lovers in Delhi, UK’s favourite cookies brand, Millie’s Cookies is now entering the Chennai Market. World Iconic Brands, a Franchise India Holdings-owned subsidiary has acquired the master franchise rights of the cookie brand and will be helping in expansion of the business. Company announced opening of 2 outlets in Phoenix Market City and V R Mall on 7th December and 8th December in the presence of Actor, Harish Kalyan and Dr. J Srinisha, Chairman Rela hospitals and Sree Balaji Medical College.
For more than three decades, Millie’s has been baking fresh, chewy, soft in the middle and crunchy on the outside cookies every day. It specializes in gourmet cookies, muffins, milkshakes and hot drinks. USP of the brand is Giant Cookie, which is going to capture the market as replacement of traditional cake with enticing hero products –Nutella Pizza,Cookie Pop, Cookie Sandwich which are baked under the direction of Celebrity Chef and Culinary Director for Millie’s, Shaun Kenworthy.
Speaking on the launch, Dr. N Kannan, Area Developer, Chennai said, “I am delighted to be a part of this popular brand. Millie’s has been a celebrated brand in UK and has been baking cookies past three decades, I was familiar with the brand so it was a great opportunity for me to introduce the brand in Chennai when WIB proposed brand expansion. Chennai’s culture is particularly diverse from that of any other city in India and I am sure the brand will be welcomed with big heart by the sweet lovers.One can find an exclusive assortment of culture from traditional to gourmet desserts. Moreover, the recipes bring forth authentic English flavours with a hint of spices, suited to the Indian palate while giving a feel of true English Cafe." he informs.
Gaurav Marya, Chairman, WIB said,“This sector is already the largest retail consumption category in India, accounting for approximately around 31% of the country's consumption basket, Market size in India for food and beverages industry is forecasted to amount approx. 46 billion dollars until 2020. It is the best time for us to look for expansion of the brand by opening up outlets Pan India. We plan to open 75 to 100 stores in next 5 years. " Adding to this, Mr. Marya further explained,“A few years back, Australian brand Cookie Man entered the Indian shores and is widely popular in some parts of the country but the experience we are going to create itself is completely different, Even the taste is a differentiating factor. Other brands bake and tin their products in factories hours and hours prior to supplying them to the stores but at Millie’s, cookies are baked at the stores itself, which will be attracting sweet loversfor sure.”
Indian market is one of the fastest growing economies in the world, thus demonstrating a sustainable business case for the global F&B industry. The quick service restaurant industry in India is dominated by Jubilant FoodWorks Ltd-operated pizza chain Domino’s, followed by American burger chain McDonald’s and Yum! Brands-owned KFC. Millie’s Cookies enter quick service restaurant industry in India with its 30 years of perfection thus giving competition to other popular cookie brand in India.