Ashok Leyland partners with Yes Bank
Ashok Leyland, flagship of the Hinduja Group andone of the largest commercial vehicle manufacturers in India, today signed a Memorandum of Understanding (MoU), with YES BANK, for a strategic tie-up on vehicle financing, for a period oftwo years. This MoU will bring together both,Ashok Leyland and YES BANK, to further expand the reach of their respective customers. Combined coverage and brand strength of both Companies will help reach out to customers in need of financial assistance, across India. Ashok Leyland, is the first manufacturer in India to be ready with the complete range of BS6 vehicles which have been developed specifically for Indian conditions and this tie-up will further help customers to own and derive the benefits of Ashok Leyland’s industry-first and industry leading technologies.
Commenting on the partnership, Mr. Anuj Kathuria, Chief Operating Officer, Ashok Leyland, said, “With the combined strength of YES BANK and Ashok Leyland, we will further enhance our reach and expand our family of customers. This partnership with YES BANKwill help us design customised financial solution and ourcombined pan-India reach will help customers to choose the financial solution they desire. Ashok Leyland products represent differentiated technology with best-in-class total cost of ownership, thereby providing better profitability to our customers. Our tie-up with YES BANK will further enhance this and thereby also delivering onour brand promise of ‘Aapki Jeet. Hamari Jeet’”.
Mr. Rajan Pental, Senior Group President & Group Head - Branch and Retail Banking, YES BANK, commented, “We are proud to partner with Ashok Leyland and believe this partnership will give further impetus to the commercial vehicle sector in India. We look forward to offering YES BANK’s best-in-class banking products and services to the stakeholders of Ashok Leyland by leveraging the Bank’s extensive physical and digital reach across India. Powered by YES BANK’s ethos of Knowledge and Technology banking, we remain committed to adding value to our clients and helping them achieve their objectives.”
About YES Bank:
YES BANK, India’s fourth largest private sector bank is a high quality, customer centric and service driven Bank. Since inception in 2004, YES BANK has grown into a ‘Full Service Commercial Bank’ providing a complete range of products, services and technology driven digital offerings, catering to corporate, MSME & retail customers. YES BANK operates its Investment banking, Merchant banking & Brokerage businesses through YES SECURITIES and its Mutual Fund business through YES Asset Management (India) Limited, both wholly owned subsidiaries of the Bank. Headquartered in Mumbai, it has a pan-India presence across all 29 states and 7 Union Territories in India including an IBU at GIFT City, and a Representative Office in Abu Dhabi.
