Somany Ceramics collaborates with Sharda University, Greater Noida on “Transforming Broken Tiles into Trendsetting Style”
SOMANY Ceramics Ltd., a leading name in the ceramic industry, collaborated with Sharda University, Greater Noida on a project titled "Transforming Broken Tiles into Trendsetting Style”. This innovative initiative is aimed at promoting recycling of waste tiles into pieces of art and captivating murals, fostering a culture of sustainability while addressing waste reduction. 28 students from School of Design showcased their art and technical expertise in repurposing discarded tiles into breathtaking works of art, serving as a testament to their commitment to sustainability and innovation.
Anshuman Chakravarty, Vice President & Head - Marketing & Communication at Somany Ceramics, expressed his excitement about the collaboration, stating, "It’s amazing to see such dedication to recycling and sustainability from young students. At Somany Ceramics, we truly believe in eco-friendly innovation. In fact, all our tile adhesives are made using recycled waste tiles. It’s important for all of us to spread the message about reducing construction waste and reusing materials. We’re really thankful to the students and faculty of Sharda University, for being a part of this project, which blends creativity with care for the environment.
“We’ve joined hands with Somany Ceramics Ltd. for an art installation project called ‘Transforming Broken Tiles into Trendsetting Style.’ This collaboration gave our students a great chance to use their design skills in a real-world setting. Through this tile art project, they not only got practical experience in eco-friendly design but also played a part in supporting an important environmental cause," said Prof. (Dr.) Dipti Parashar, Associate Dean & Professor, Sharda School of Design, Sharda University, Greater Noida.
The partnership between SOMANY Ceramics and Sharda University was a great example of how working together can lead to positive change. By tapping into the creativity of students, the project helped spread awareness about the importance of recycling and encouraged young minds to take care of the environment.
