EPIC FAM JAM: Qyuki and Paytm Insider Launch India’s Biggest Fan Festival For TikTok Stars and Instagram Icons

EPIC FAM JAM: Qyuki and Paytm Insider Launch India’s Biggest Fan Festival For TikTok Stars and Instagram Icons

The festival will feature exclusive meet-ups, a live concert, fan collaborations and much more! To be held on January 19th, 2020 at Jio Garden, Mumbai

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India’s most happening party in 2020 will take place on January 19th as EPIC FAM JAM makes its grand debut at Mumbai’s Jio Garden. Launched by Qyuki and Paytm Insider, EPIC FAM JAM is a fan festival that brings together India’s biggest Internet sensations and their superfans for a memorable experience.

The artist lineup includes TikTok stars and Instagram celebs such as Jannat Zubair, #Team07 comprising Mr. Faisu, Adnaan Shaikh, Hasnain Khan, Faiz Baloch and Shadaan Farooqui, Awez Darbar with Nagma Mirajkar, #Teetigada comprising of Sameeksha Sud, Vishal Pandey and Bhavin Bhanushali and Siddharth Nigam with Avneet Kaur

At EPIC FAM JAM, fans can exclusively meet and bond with their favorite digital superstars, make collab videos with them and even upgrade to get a follow back. They will also get to watch these Internet stars performing at a live concert featuring never-seen-before dance and singing performances. Further, the festival will offer special masterclasses and workshops conducted by India’s leading content creators who will share their content hacks and pro tips. Taking the fan experience to another level, EPIC FAM JAM will also host the  #EpicAfterParty where 50 fans will get to hang out with the superstars at a secret location.

Samir Bangara, Co-Founder and MD, Qyuki, says, “There’s a digital revolution we are witnessing in India which is redefining stardom. New-age Internet superstars on Instagram and TikTok are engaging the youth in a way we’ve never seen before. In its first edition we have chosen to seed the concept organically and consciously decided to keep it #AllFansNoBrands. We want Epic Fam Jam to be a space for meaningful interactions and of course, hearty entertainment.”

Says Shreyas Srinivasan, Founder & CEO, Paytm Insider, “At Paytm Insider, we are committed to empowering the leading Instagram and TikTok artists by creating memorable experiences for their fans. We are big believers in the transformational power of shared experiences, and through Epic Fam Jam, we are excited to build a community-powered event that helps these new age creators take their following to new heights.”


Co-Founded by Samir Bangara, AR Rahman and Shekhar Kapur, Qyuki is a data-driven new media company which discovers & invests in India’s most influential KOLs (Key Opinion Leaders) to help them rapidly grow their audience, create content and launch scalable D2C brands.

Qyuki also has to its name several premium IPs like ARRived, a singing talent hunt show with AR Rahman as mentor and Jammin’, a collaboration-focused music show where legendary Bollywood composers and India's top Internet icons create original tracks. Recently, Qyuki launched NEXA Music, a nationwide talent hunt for English-language with India’s leading automaker Maruti. Some of their other successful IPs include #HaqSeHipHop, a concert series and podcast with Rolling Stone India as well as popular digital shows Be The Change with Faye D’souza and AR’s Super 8, among many others. Qyuki also exclusively manages a host of talent across Youtube, Instagram and TikTok.


Paytm Insider is India’s leading ticketing platform which curates and offers audiences hand-picked experiences. Their spectrum of properties include live events (music, comedy, theatre, art); dining experiences; weekend getaways (treks, adventure, tours, travel, cycling, amusement parks); and live sport (cricket, football, kabaddi, badminton) matches; workshops (photography, marketing, cooking, baking, painting) and more.

Paytm Insider hosts several top festivals, including Bacardi NH7 Weekender, Timeout, SulaFest, Mood Indigo, Gaana Crossblade Music Festival, Locals DISTRICT, Lager n Barrel, MPower Fest. Superstars like Arijit Singh and AR Rahman have chosen Paytm Insider as their preferred partner for hosting their concert tours.