AHA 100% TAMIL EVENT TOOK PLACE IN NAMMA MADURAI WITH VETRIMARAN’S MAGNUM OPUS PETTAKAALI LAUNCH
AHA 100% TAMIL EVENT TOOK PLACE IN NAMMA MADURAI WITH VETRIMARAN’S MAGNUM OPUS PETTAKAALI LAUNCH
THE TITLE TRACK COMPOSED BY SANTHOSH NARAYANAN AND VARIOUS SLATES FROM AHA WERE SHOWCASED TO COMMEMORATE THE LAUNCH
Aha’s Magnum Opus PETTAKAALI was launched at the Ida Scudder Auditorium, Velammal Medical College in Madurai amidst the presence of press and the students. The trailer created a buzz among the crowd with its strong content and performances from the cast, and the crowd present at the venue witnessed the title song which turned out to be the showstopper. The title song which was performed by Santhosh Narayanan was launched at the venue and the song truly captures the spirit of Pettaikaali. The song also offers the first glimpse into the world of Pettaikaali.
Pettaikaali has been streaming from October 21 and the first episode has been garnering great reviews. The epiodes are slated to launch every week and the forthcoming episodes are sure to keep the audience hooked to the series. Aha has always been vocal about them staying true to the brand’s promise of 100% Tamil, and this was yet another instance in which they have truly celebrated the legacy of the Tamil sport. Aha had also showcased their wide range of slates with the shows that they had ranging from their movies such as MaManithan, Diary, Google Kuttapa, Manmadha Leelai, Trigger to their originals such as Irai, 11th Hour, Anya’s Tutorial, Mad Company and Pettaikaali. Aha has definitely proven to be the destination for the latest and best of entertainment in Tamil.
Pettakaali will be the first ever web series to be made based on the sport of Jallikattu. The world of Pettakaali explores the themes like pride, valour, sportsmanship and historical divide between bull tamers and the breeders. With love from the breeders and aggression from the tamers being the key emotions, Pettakaali is sure to give the audience a trip down the rich sporting heritage of Jallikattu. The trailer portrayed raw emotions and strong characters, namely Kalaiyarasan, Kishore, Velan Ramamurthy and Sheela. Merku Thodarchi Malai Anthony who plays the lead in the gripping story has not failed to impress us with his performance in the series. Directed by La. Rajkumar, this show features a host of names like National award winner Director Vetrimaran playing the showrunner, Velraj as the cinematographer and Santhosh Narayan scoring the music for the same.
AHA’s CEO, Ajit Thakur who addressed the media and the guests at the launch event said “AHA is committed to providing highest quality and variety of 100% Local entertainment to its viewers. Pettakaali is a big step in our vision of narrating the stories of Tamil culture to the Tamil Audience. We previously had Ammuchi Grammam which brings out the nostalgia we had in visiting our grandma’s place. Pettakaali is a story of blood, sweat and Tamil Pride. Staying true our vision, we also have another original ‘Rathasatchi’ which talks about yet another interesting premise. It is very rooted to the Tamil audience and you will hear more about it in a short while.”
The director of the show, La.Rajkumar who addressed the media at the event spoke about the thought behind making Pettakaali. He said “In early days, humans used to roam around in forests. Only after the bulls came into his life, did he figure out agriculture and domestication. So, the advent of the culture has happened only after the bulls came into the lives of people. The way the early men tamed the bulls is still being celebrated as a sport and that is happening only in our state in the country. We created this web series to bring awareness to the audience about the importance of bulls in our culture and also explore the untold stories in the world of Jallikattu”
AHA 100% Tamil Entertainment OTT Platform has been winning the hearts of Tamil people through a carefully curated slate of blockbuster movies (Jiivi 2, Kuruthi Attam, Maamanithan, Koogle Kuttappa, Manmatha Leelai, Writer) and Original web series in different genres (Ammuchi 2, Emoji, Anya’s Tutorial, Akash Vani, Irai) at just Rs.1 / day. ‘Pettakaali’ will the first of many such rooted and 100% Tamil shows that the platform promises to deliver audience in the near future.
