Lava Debuts Virat Series with Virat V1 5G and Virat V1, Offering Powerful Performance and Durable Design

Lava International Limited, India's leading homegrown smartphone brands, today announced the launch of the Lava Virat V1 5G and Lava Virat V1, an online-first series, in partnership with Flipkart. Built for India's youth, the Lava Virat series marks Lava's strategic expansion into the online smartphone segment, bringing together brand's Made-in-India innovations with Flipkart's extensive digital reach to deliver a differentiated smartphone experience.

The Lava Virat V1 5G is available at ₹11,999, while the Lava Virat V1 is priced at ₹8,999. Both smartphones will be available on Flipkart and the Lava website starting July 31, 2026, at 12:00 PM. The launch price is applicable only on the sale day. From Day 2 onwards, the pricing will be ₹12,999 for the Lava Virat V1 5G and ₹9,999 for the Lava Virat V1.

Built ground-up for online-first buyers, the Lava Virat series reinforces Lava’s commitment to India's growing digital-first consumers. Built on 17 years of expertise in in-house design, manufacturing, and quality assurance - the series combines dependable performance, a clean stock Android experience, and durable design with wider accessibility across the country. Coupled with Flipkart’s scale to deliver to the remotest corners of India, trust of “Open Box Delivery” and multiple affordability and financing options on the platform, the Lava Virat series is made for the daily household customers like homemakers, young professionals, students and best value seekers.

Commenting on the launch, Mr. Sunil Raina, Managing Director, Lava International Limited, said, “The Indian smartphone consumer is evolving rapidly, and expectations today are higher than ever. With the Lava Virat series, we are introducing smartphones that combine meaningful innovation, dependable performance, and refined design to meet those expectations. As we continue to strengthen Lava presence in the online market, our partnership with India’s leading online marketplace, Flipkart, enables us to reach a wider audience base with products that are thoughtfully designed for India and built to deliver uncompromising quality and reliability.”

Commenting on the launch, Ms Kanchan Mishra, Vice President Mobiles, Flipkart, said, “The launch of the Lava Virat series is a partnership between Lava and Flipkart to elevate the affordable smartphone market where the customer is not only looking for a value-for-money smartphone but also a trusted brand and where they are buying it from. With the feature-rich Lava Virat series smartphones, and Flipkart’s trust of “Open Box Delivery”, the customers can be rest assured about buying the smartphone in any corner of India and also backed by Lava’s doorstep service. This partnership isn’t just about digitalizing the daily value seekers, but also taking one step forward to delivering the best-in-class smartphones in this price range, at scale.”

Lava Virat V1 5G

Leading the lineup, the Lava Virat V1 5G is designed to deliver a dependable 5G smartphone experience with a 6000mAh battery, 17.13cm (6.75") HD+ Display with 120Hz Refresh Rate, and IP64 Dust & Water Resistance, making it ideal for work, entertainment and everyday use. Powered by the UNISOC T8200 processor, the smartphone comes with 4GB RAM with up to 4GB of additional virtual RAM and 64GB internal storage with expandable storage of up to 1 TB, ensuring smooth multitasking and ample storage. It also features a 13MP AI Dual Camera and a 5MP Selfie Camera, while offering users a clean Android experience free from ads and bloatware. The smartphone will be available in Arya Blue and Sonar Gold colour options. Also, this smartphone comes with Android 16, out of the box.

Available: https://www.flipkart.com/lava-virat-v1-arya-blue-64-gb/p/itm371b7f48b3eb1?pid=MOBHZGPPCXREAUTN

Key specifications

Lava Virat V1

Designed for consumers looking for a dependable everyday smartphone, the Lava Virat V1 comes equipped with a 5000mAh battery, 17.13cm (6.75") HD+ Display, and IP64 Dust & Water Protection for enhanced durability. Powered by the UNISOC SC9863A processor, it features 4GB RAM with up to 4GB of additional virtual RAM and 64GB internal storage with expandable storage of up to 256 GB, delivering reliable everyday performance. The smartphone sports a 13MP AI Dual Rear Camera alongside a 5MP Selfie Camera, while providing a clean Android experience with no ads and no bloatware. Available in Nilgiri Blue and Himalayan Silver, the Lava Virat V1 combines dependable performance with clean, user-friendly software experience.

Available:https://www.flipkart.com/lava-virat-v1-nilgiri-blue-64-gb/p/itmed225fe6c3db4?pid=MOBHZ7KNECQC8BKW

Key specifications

Free Service@Home

Continuing Lava's customer-first approach, both smartphones come with Free Service@Home, ensuring a convenient and hassle-free after-sales experience for customers across India.

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