FABLETICS TO LAUNCH IN INDIA WITH RELIANCE BRANDS LIMITED

The global activewear brand set to debut with its India website and first mono-brand store at DLF Promenade, Vasant Kunj, New Delhi, followed closely by Mumbai

by young consumers embracing movement, mindfulness, and athleisure as essential to their everyday lives. As we looked to expand our activewear portfolio, Fabletics stood out for its distinctive approach to making fashion-forward design accessible and built for everyday wear, making it a natural fit for the evolving Indian market. We're excited to bring Fabletics to India and see considerable opportunity to introduce the brand to a new generation of active consumers.”
The India assortment will span women's and men's activewear across training, running, yoga, Pilates and everyday movement, bringing together Fabletics' proprietary performance fabrics with its fashion-led approach to colour, silhouette and design to create versatile styles that transition seamlessly from workouts through the rest of the day.
Meera Bhatia, President, Fabletics, said: "India represents an important next step in Fabletics' international growth. We built Fabletics around the idea that consumers shouldn't have to choose between performance, style and value, and we see that proposition resonating strongly with the way India's active consumer is evolving. Reliance Brands combines deep market understanding with an ability to build global brands for India, making them the right partner for our long-term ambitions in the market."
The New Delhi store at DLF Promenade, Vasant Kunj will establish Fabletics' first physical presence in India alongside the launch of its dedicated India website. A Mumbai store will follow shortly thereafter, establishing the foundation for the brand's longer-term expansion across the country.