Exploring Year Ender Opportunity | ZOFF Foods on India’s Evolving Spice & Packaged Foods Market/ FMCG
Akash Agrawalla is the Co-Founder of ZOFF Foods - one of India’s leading premium spice brands. Launched in 2018, ZOFF has achieved rapid growth and successfully became one of the most promising spice companies in the country, blending traditional values with modern technology and innovation.
Akash holds an MBA in Marketing from La Trobe University. A young visionary leader, Akash is driven with passion for revolutionizing the spice industry in India. With over 14+ years of experience in the fields of manufacturing, sales, and marketing, Akash oversees the company’s distribution network across various geographies, enhances both online and offline brand presence, and ensures adherence to quality service standards at all times. He has also been recognized as a BW Disrupt 40 Under 40 and gained fame on Shark Tank India Season 2. He enjoys sharing his learnings from the startup ecosystem and collaborating with other entrepreneurs and innovators who align with his vision.
Under Mr. Agrawalla's leadership, ZOFF Foods has introduced groundbreaking practices, initiatives such as being India’s first brand to employ cool grinding technology, and to adopt Zip Lock Packaging for spices, setting a new standard for quality, freshness, and convenience in the industry. This innovative approach has helped ZOFF to become one of the most promising food companies, seamlessly blending traditional spice businesses with modern technology and innovation. ZOFF pivoted from a successful, well-established steel business to focus entirely on the whole spice industry. In just one year, the brand has seen remarkable growth, from ₹80 crore in 2023 to ₹250 crore in 2024, reflecting the company’s exponential growth.
Akash believed that the Indian spice market had a very traditional approach and lacked innovation. This prompted him along with his brother to establish ZOFF Foods. He lives by the motto of ‘Building in India, for the world’. The constant enthusiasm and commitment to innovation, with the extensive experience and leadership, makes him a driving force behind ZOFF Foods' continued success and growth.
