BSH Enters Air Fryer Market with Bosch CrispMaxx - Crafted for India’s Love of Crunchy, Flavorful Snacks, Minus the Guilt
BSH Home Appliances Pvt. Ltd., a subsidiary of BSH Hausgeräte GmbH, a global leader in home appliances is excited to announce its much-anticipated entry into the air fryer category with the launch of the Bosch CrispMaxx Air Fryers just in time for the festive season. Available in Serie 2 (4 litres) and Serie 6 (7.2 litres) variants, the CrispMaxx range marks a strategic expansion into the fast-growing healthy cooking segment in India.
Combining German engineering excellence with a deep understanding of India’s culinary culture, the Bosch CrispMaxx is crafted to deliver unparalleled crispiness and flavour of favourite street snacks to everyday meals but with upto 95% less oil.
Now one can savor the rich flavors and authentic textures in a healthier, smarter way. Bosch CrispMaxx effortlessly combines innovation and tradition to bring guilt-free festive indulgence to health-conscious consumers. From Mumbai’s crispy onion pakoras to Rajasthan’s flaky pyaaz kachoris to Tamil Nadu’s crunchy murukku and paruppu vada and North India’s beloved aloo tikki and samosas, CrispMaxx ensures every bite is perfectly crispy on the outside, tender on the inside and bursting with true-to-origin flavor.
What truly sets the Bosch Air Fryers apart, is its deep research into Indian cooking habits and food preferences. While fried foods carry a strong cultural and emotional connection, health concerns often leave consumers torn between indulgence and wellness. Bosch has addressed this by redefining crispiness with its optimized airflow system that channels hot air evenly, ensuring food is cooked uniformly while retaining crunch, all with up to 95% less oil. These results are backed by tests conducted with a sensory panel under controlled conditions by a 3rd party NABL-certified lab, where 80% of panelists found the food delicious and 79% loved the crunchiness.
With Bosch’s air-frying technology, hot air circulates evenly to lock in the signature crunch while reducing excess oil, making it an ideal companion for health-conscious households. Whether you are frying frozen snacks, roasting vegetables or baking a cake, the Bosch air fryer ensures your meals are ready in short time – all while retaining the taste, texture and nutrition of your food. The time saved in the kitchen can now be spent with family or enjoying your freshly prepared meals.
Commenting on the launch, Saif Khan, MD s CEO, BSH Home Appliances, said, “Indian kitchens are evolving into spaces where people balance tradition, innovation and conscious living. While the love for crispy, street-style snacks remains deeply rooted in our culture, consumers today also aspire to cook smarter and healthier. At BSH, we recognise that living better shouldn’t mean giving up the food that brings you joy. With the launch of the CrispMaxx Air Fryers this festive season, we are redefining indulgence by inspiring mindful cooking that delivers authentic flavors while satisfying cravings—with less guilt. By combining precision German engineering with local culinary expertise, we empower the next generation of home cooks and champion a lifestyle shift towards conscious, healthier eating habits”
More than just an air fryer, the CrispMaxx is a multifunctional kitchen powerhouse. It offers six preset programs including air fry, bake, roast, broil, grill, and bacon, catering to a wide variety of cooking needs.
Key features include:
- Intuitive touchscreen controls for a seamless experience
- Shake reminder (Serie 6) for even frying without guesswork - To achieve uniform crispiness, it’s important to turn or shake the food during cooking. The feature prompts you midway through cooking to shake or turn the food, ensuring every bite is evenly cooked and perfectly crisp. No more guesswork or checking food multiple times – the air fryer takes care of it for you
- Smart integrated cooking system that prepares up to three portions at once, making it ideal for families or batch cooking. This smart integration eliminates the need to constantly monitor the appliance, providing you with a hassle-free and efficient cooking experience. With three core functions – Preheat, Cook and Keep Warm – the air fryer simplifies the cooking process
- Preheat: Brings the air fryer to the desired temperature before you start cooking, ensuring even heat distribution
- Cook: Provides consistent heat throughout the cooking cycle for perfectly cooked dishes
- Keep Warm: Keeps your meals at the right serving temperature after cooking is done,
ensuring that food doesn’t cool down or overcook.
Serie 6 (7.2L) variant further enhances the experience with a see-through double-layered glass window and internal lighting, allowing users to monitor cooking in real time without opening the fryer. It is also dishwasher-safe, making maintenance quick and easy.
The CrispMaxx Air fryer comes with a Non-stick food safety coating which is LFGB certified. This certification is equivalent to FDA standards in Germany
