Rupeek's new brand campaign reimagines Gold loans in the 21st century; offers disruptive, technology led doorstep loans

Rupeek's new brand campaign reimagines Gold loans in the 21st century; offers disruptive, technology led doorstep loans
Rupeek's new brand campaign reimagines Gold loans in the 21st century; offers disruptive, technology led doorstep loans
Rupeek's new brand campaign reimagines Gold loans in the 21st century; offers disruptive, technology led doorstep loans

Rupeek's new brand campaign reimagines Gold loans in the 21st century; offers disruptive, technology led doorstep loans

 

~TVC starring Manoj Bajpayee and Priyamani aims to democratise credit for all Indians, with doorstep gold loans at interest rate as low as 0.69% per month*~

 

Bengaluru, 11 September, 2021: In India, where access to secured credit is still scarce, Rupeek, a new age, innovative Fintech brand is designing offerings backed by disruptive technology that aim to solve credit pain points unlocking growth for a billion Indians. Rupeek’s first ever brand campaign, starring Manoj Bajpayee and Priyamani, showcases technology led hassle free doorstep gold loan offering at the lowest interest rates.


 

Link to the Hindi TVC: https://youtu.be/MgsBwGrtHVU(regional languages to be released soon)

 

Through the campaign, Rupeek aims to ‘inspire’ the common man and woman to take pride in using their gold to access credit in a safe, personal and tension-free manner. Through its trusted relationship with lending partners, Rupeek offers online gold loans to its customers with minimal documentation and lowest interest rate of 0.69%* per month.

 

Shalabh Atray, Senior Vice President - Marketing and Digital, Rupeek, said, “With the majority of India’s population having no access to formal credit, there is a huge potential for asset backed lending such as online gold loans. I am happy and excited to have both Manoj and Priyamani onboard for our campaign and convey Rupeek’s vision to the Indian households. We believe that it’s the right time for the narrative of gold loans in India to evolve and align with aspirations of the evolving Indian.”

 

Speaking on the brand collaboration, actor Manoj Bajpayee said, “I am elated to associate with Rupeek and its core value of making credit available for the common man. It is wonderful to see how young entrepreneurs and companies are addressing the issues that are deeply penetrated in our society. Through this film, we have tried to break the stigma associated with gold loans and convey a deeper message on the potential of gold loans to make people feel empowered during challenging times.”

 

Actor Priyamani said, “Gold is the most celebrated asset in our country, yet people continue to undermine its potential, especially in tiding through financial exigencies. The Covid-19 has been an eye-opener in many ways for the common man and with a trusted brand like Rupeek, I am certain people will start acknowledging the benefits of hassle-free and safe doorstep gold loans.” 

 

As India’s fastest growing Technology startup in the Fintech category, Rupeek aims to revolutionise asset-backed lending in India through its unique technology driven products and offerings.

 

For more information, visit https://rupeek.com/ and follow their digital channels.

 

 

Disclaimer: 8.28% per annum. The interest rate shown is the starting rate on a monthly basis, subject to conditions of eligibility and available in select schemes, lenders and geographies, read product terms and conditions for more details 

 

About Rupeek

Founded in 2015, Rupeek is India’s leading, and one of the most preferred asset-backed digital lending fintech platform. Built on ‘Technology, Trust & Transparency’ first ethos, its vision is to be a new age, innovative brand solving the credit pain points of Indians. Rupeek aims to democratise access to credit for every Indian by enabling hassle-free doorstep gold loans at the lowest interest rates, its first product with many more to follow. Rupeek is currently present in 30+ cities and has disbursed loans worth INR 5000+ crores with 55% of its customers being first time borrowers.

 

Headquartered in Bangalore, Rupeek's investors include Sequoia Capital, Accel Partners, Bertelsmann, and GGV Capital.

 

Website: https://rupeek.com/