MADAME TUSSAUDS DELHI UNVEILS THE KFC’S ZINGER AKA 'THE ORGINAL CELEBRITY BURGER'
New Delhi, August 21, 2019: In what is a historic first, Madame Tussauds, the world’s most famous wax attraction, welcomed the ‘Iconic Burger’ - Zinger at its location in Regal building in Connaught Place, New Delhi. Delighting burger-lovers since 1984 and loved in more than 120 countries, the Zinger is easily the most ‘drool worthy’ addition at Madame Tussauds Delhi. The founder of KFC - Colonel Sanders - was the Original Celebrity Chef; and the ‘Original Celebrity Burger’ - the Zinger - was unveiled today. Just like a true celeb, the Zinger has real fans, has made it to headlines and is truly an original; one of a kind celeb burger. And a place amongst leading celebrities & iconic personalities is just what it deserves.
But how did a not-so-humble burger find its way to Madame Tussauds? Moksh Chopra, Chief Marketing Officer, KFC India explains, “While many have wondered if the Zinger is a piece of art or a celeb; all debates are now put to rest with the Zinger asserting its celeb status at Madame Tussauds. Surely this isn’t any regular burger. It is the only burger that has travelled to space and has even inspired tattoo artworks for some. In 2018 alone we sold more than 10 million Zingers in India - that's like a Zinger each for every person in New Zealand and Singapore!”
Anshul Jain, General Manager, and Director, Merlin Entertainments India Pvt. Ltd, adds, "Madame Tussauds Delhi is one of the most favored and loved family entertainment destination in Delhi NCR. Our endeavor has always been to give a complete and memorable experience to all our visitors. We welcome the Zinger Burger to Madame Tussauds Delhi"
Just as the actual Zinger burger is hand made with care at the KFC restaurant, the Zinger at Madame Tussauds Delhi was crafted with similar precision. Madame Tussauds is globally known for their lifelike figures of famous personalities; each figure being created using precise measurements & photographs by skilled artists and sculptors to capture exact details.
Visitors can feast their eyes upon the Zinger burger at Madame Tussauds in Delhi from 21st August. So hurry, before the Zinger heads out on a new adventure!
KFC, a subsidiary of Yum! Brands, Inc. (NYSE: YUM.), is a global chicken restaurant brand with a rich, decades-long history of success and innovation. It all started with one cook, Colonel Harland Sanders, who created a finger lickin’ good recipe more than 75 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. Today we still follow his formula for success, with real cooks breading and freshly preparing our delicious chicken by hand in more than 23,000 restaurants in over 135 countries and territories around the world.
For more information, visit https://online.kfc.co.in/
About Madame Tussauds:
Welcoming a fabulous 10 million guests through our world-famous doors every year, Madame Tussauds gives you the chance to experience the ultimate fame experience. Madame Tussauds has over 23 unique locations around the globe, from New York to Shanghai, Amsterdam to Sydney - and of course London, where the story began. Throughout its 250+ year history, Madame Tussauds has brought to life thousands of celebs, stars and heroes – in mind-blowingly accurate detail – giving visitors the opportunity to brush shoulders with their idols and literally reach for the stars!
Truly immerse yourself in Madame Tussauds famous worlds and get a taste of the life of the rich and famous, as in 2018, the opportunity to become the star continues! Through a combination of its historic artistic methods (that date back centuries, by the way!), immersive sets and pioneering modern tech – guests can experience fame and get closer to the action like never before...
Welcome to the Stage.
Welcome to the Spotlight.
Welcome to Madame Tussauds – it’s where stars are made!
For more information log onto - https://www.madametussauds.com/delhi
About Merlin Entertainments Plc
Merlin Entertainments plc is a global leader in location-based, family entertainment. As Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin now operates over 120 attractions, 18 hotels and 6 holiday villages in 25 countries and across 4 continents. Merlin’s purpose is to deliver memorable experiences to 67 million guests around the world, through its iconic brands and multiple attraction formats, and the commitment and passion of its c.28,000 employees (peak season).
For further information, please contact:
Pallavi Jha | Pallavi.Jha@edelman.com | +91 99024 91863
Parshita Agarwal | Parshita.Agarwal@edelman.com | +91 88603 80660
Prajakta Bhosale | Prajakta.Bhosale@yum.com | +91 95999 63917