Frissly Introduces 100-Minute Fresh Delivery Promise for Clean, Certified Organic Food

Frissly, a Hyderabad-based clean and certified organic food brand, has announced its 100-minute fresh delivery promise, reinforcing its commitment to transparency, quality, and responsible food practices.

The initiative is designed to ensure that families receive fresh, hygienic, and clean-label food while maintaining Frissly’s uncompromising standards around ingredients, processing, and sourcing. Instead of mass production or long-term storage, Frissly follows a small-batch, freshness-focused approach, ensuring products reach customers at their best quality.

At the heart of Frissly’s promise is its belief that what we feed today’s children shapes the next generation. In a market dominated by highly processed and chemically altered packaged foods, Frissly aims to offer a trustworthy alternative — food that is clean, transparent, and made without shortcuts.

Frissly’s products are crafted using certified organic, non-GMO ingredients, including whole grains, millets, red rice, cold-pressed oils, natural sweeteners such as honey, jaggery, palm jaggery, candy sugar, and coconut sugar, and carefully sourced spices from trusted farmers across India. The brand strictly avoids refined flours, refined sugars, refined oils, artificial colours, preservatives, emulsifiers, synthetic additives and any harmful ingredients.

Pratap Varma, Founder of Frissly, “Our focus has always been on building food that families can trust. Fast delivery alone doesn’t mean anything if the food isn’t honest. Our 100-minute promise is about delivering freshness with integrity — food made under strict standards, with full transparency on when it was prepared and how it was handled.”

Frissly also emphasises taste alongside purity, ensuring that clean food does not feel like a compromise. Each product is developed through extensive research, traditional techniques, and modern food science to deliver flavour, texture, and consistency without relying on artificial enhancers.

Packaging used by Frissly is designed to preserve freshness while reducing environmental impact, aligning with the brand’s commitment to sustainability and responsible consumption.

As part of its growth plans, Frissly intends to expand its fresh delivery model across Telangana, Karnataka, Tamil Nadu, Maharashtra, and Andhra Pradesh, while continuing to strengthen its clean-label ecosystem.
 

For More information, download the Frissly app from App Store and Play Store, or it's available at www.frissly.com.