Zishta setting up retail presence in Chennai with their traditional products catering to an entire household
Zishta setting up retail presence in Chennai with their
traditional products catering to an entire household
on Monday, April 19th, 2021
at Weddings & Marigolds Studio, 18/12, Lakshmanan Street, T Nagar, Chennai
Zishta is a brand which has a vision to revive traditional crafts from authentic
clusters and to bring back as many of such crafts from rural artisans, back into the
mainstream, as these products have immense value in terms of culture, health and
utility value and contributes immensely to sustainable living.
Zishta has been catering to over 75,000+ customers across India and globally with
presence in 21+ countries through their online platform and exclusive retail store in
Bangalore. Zishta is expanding through retail to get closer to customers to provide
deeper information and knowledge. They are excited to launch their first retail
presence in Chennai.
Zishta was started in July 2016 by three passionate people whose vision was to
revive traditional wisdom from the roots. The vision is to revive traditional
crafts from where it originated centuries earlier.
Zishta is authentic to the traditions by working directly with the same cluster of
rural artisans who have been handcrafting these products using traditional
techniques mastered by their ancestors and passed along.
There is a wealth of traditional wisdom in these places which is
documented and made sure such knowledge is available for everyone. They do
this by travelling to nook and corner of the country, spend time with the artisans
and the community around, understand the traditional value and authenticity and
document the same. The founders have travelled the length and breadth of many
states interacting with several artisan clusters in rural areas.
Zishta also aims at creating sustainable living through revival of these ancient
products. They take the authentic traditions to the next level by testing the
products for its purity in the modern world. They test all the products in an
independent NABL accredited lab and the traditional products comply with RoHS
standards (Restriction of Hazardous Substances).
In the last 4+ years, Zishta has revived over 250+ products from around 50+
clusters working with 500+ artisans from across 14 states in the country: Tamil
Nadu, Andhra Pradesh, Telangana, Kerala, Maharashtra, Gujarat, Rajasthan,
Orissa, West Bengal, Assam, Manipur, Kashmir, Chattisgarh, Punjab. Their
customer base spreads across India and in International markets. So far
internationally, Zishta has catered to over 21+ countries.
A brief about the founders:
Meera Ramakrishnan has 26 years of experience with 22 years’ in corporate, and
has held senior leadership positions in leading MNCs including GE, Honeywell,
Infosys in marketing and strategy positions. The trigger to bring back traditions was
born while on a trip with her parents to villages near her hometown, when her
father told her stories about villages, their culture and how the traditions were
getting lost over time.
Archish Mathe Madhavan has over 10 years of experience as a marketing
professional working with large Multinational giants in key leadership roles. His
passion for sustainable living got him hooked to the idea of reviving traditions for
the future generations.
Varishta Sampathis an avid sportswomen who dreamt of being an entrepreneur
and Zishta gave her the right impetus. Fresh out of college, she was very clear that
she wanted to do something meaningful in her life. Her passion for customer
delight has been instrumental in her leading the entire Operations of Zishta.
Do visit Zishta at Weddings & Marigolds Studio, 18/12, Lakshmanan Street, T
Nagar, Chennai. Mathangi Srinivasamurti of Weddings & Marigolds Studio has
more than 20 odd years of experience in the retail industry and being a pioneer of
sorts in bringing the best of Indian crafts and weaves to Chennai, her retail studio
caters to a large audience.
For more information on Zishta, please visit www.zishta.com.