Kia Sonet gets a wild new avatar with Special Aurochs Edition starting at Rs 11.85 lakh

Kia Sonet gets a wild new avatar with Special Aurochs Edition starting at Rs 11.85 lakh

•    Available in all the variants of HTX trim in Diesel and Petrol powertrains with clutch less manual and fully automatic versions
CHENNAI: Kia India, one of the fastest-growing premium carmakers in the country, has launched a new wild avatar of Sonet with a special Aurochs edition. The new edition comes equipped with petrol and diesel engines, with prices starting at Rs 11.85 lakh. Sonet, Kia’s second innovation in the country has been a massive hit amongst customers and has sold a total of 2,41,369 units till April 2023. With the increasing demand for SUVs in the country, the launch of the new Aurochs edition is expected to boost Sonet’s sales even further.
The new edition comes with 6 exterior design iterations, which include a wilder look with a robust front skid plate with tangerine accents on the signature tiger nose grille. It also has an Aurochs edition emblem on the front to celebrate the almost 3-year successful journey of Sonet in India. The product is to be now available in 4 shades - Aurora Black pearl, Glacier white pearl, Sparkling silver, and Gravity grey.
The Aurochs edition is based on the HTX trim level and is available in four powertrains D1.5 6iMT, D1.5 6AT, G1.0T 6iMT & G1.0T 7DCT.
The customers will continue to enjoy the premium signature Sonet interiors, including the 8-inch touch screen with Android and IOS connectivity interface, auto climate control, single-pane sunroof, and rear air-conditioning vents.
The all-new Aurochs versions are powered by a 1.0-litre turbo-petrol engine that generates 120 hp/172Nm and 1.5-litre diesel-turbo with an output of 116hp/250Nm.
Mr. Myunk-sik Sohn, Chief Sales & Business Officer, Kia India said, "The launch of the Sonet Special Aurochs Edition is a tribute to the immense market success of the Sonet, and our unwavering commitment to pushing the boundaries of design and performance innovation in the highly competitive compact-SUV category. As a young and dynamic brand, we constantly strive to reinvent ourselves to stay relevant to our customer's evolving needs and preferences. We believe that with its new striking look, the Sonet will become the preferred driving option for a lot more discerning consumers and help us expand our market share significantly."
Launched in September 2020, the Sonet is one of the best-selling compact SUVs in India. In CY2023, Sonet acquired 37,518 new customers, with an average of almost 9,400 units a month. 
About - Kia India
In April 2017, Kia India signed a memorandum of understanding (MOU) with the State Government of Andhra Pradesh, India, to build a new manufacturing facility at Anantapur District. Kia commenced mass production in August 2019 and has an annual production capacity of approximately 300,000 units. In April 2021, Kia India reimagined itself in line with its new brand identity, “Movement that Inspires” aimed at offering customers meaningful experiences backed by innovative products and services. Under the new brand identity, Kia has set out to find ways to achieve new benchmarks and inspire consumers to be more and do more. Till date, Kia India has launched five vehicles for the Indian market – the Seltos, the Carnival, the Sonet, the Carens, and the EV6. Kia India has completed over 8.89 lakh dispatches from its Anantapur plant, including 7 lakh domestic sales and over 2 lakh exports. With over 3 lakh connected cars on Indian roads, it is among the connected Car leaders in the country. The brand has a widespread network of 425 touchpoints across 213 cities and is focused on strengthening its footprints across the country.
About - Kia Corporation 
Kia (www.kia.com) is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company's brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.

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