Croma launches a full range of “Croma Fire TV Edition Smart LED TVs”

Croma launches a full range of “Croma Fire TV Edition Smart LED TVs”
Croma launches a full range of “Croma Fire TV Edition Smart LED TVs”

Croma launches a full range of “Croma Fire TV Edition Smart LED TVs”




· Croma Fire TV Edition Smart LED TVs are available in sizes ranging from 32 inch to 55 inch in HD and 4K option


· Upgrade to a theatre like experience with Croma Fire TV Edition Smart LED TVs, with Dolby Vision and Dolby Atmos support


· Use voice commands to search content, control playback experience, and do a lot more with Alexa Voice Remote; enjoy content from popular OTT apps like Amazon Prime Video, Netflix, YouTube and also get thousands of Alexa skills


· Prices start at Rs. 17,999; available at all Croma stores, on and starting today




Mumbai, 16th March 2021: Croma, India’s first omni-channel electronics retailer from the Tata Group, today announced its partnership with Amazon to launch Croma Fire TV Edition Smart LED TVs, a new range of smart TVs, for customers in India. Through this strategic partnership, the brand aims to offer a more intuitive, simple, and customized experience that will take TV viewing to a whole new level.




The all-new Croma Fire TV Edition Smart LED TVs come with the Fire TV experience built-in, bringing together all your favourite streaming content from across 5000+ apps including Amazon Prime Video, Netflix, YouTube, Disney + Hotstar, Zee5, SonyLiv and many more. Croma Fire TV Edition also includes voice remote with Alexa, making it easy to launch apps, search content, play music, access Live TV, control smart home devices and even switch seamlessly between DTH and OTT without the hassle of multiple remotes. The TVs support Dolby Vision and Dolby Atmos for a brilliant picture and an immersive sound quality.




Speaking on the launch, Ritesh Ghosal, CMO, Croma said, “The proliferation in OTT apps, and the consequent fragmentation in viewership is creating a demand for a more seamless browsing experience. The Alexa voice search and the intuitive soft-touch remote control supported by the Fire TV OS offers a different and to my mind, better browsing experience than other Smart TVs.”




“Amazon and Croma have a history of working together and offering Amazon Devices to customers across India through their offline stores. Today we take this partnership to a new level. The new range of Fire Edition Smart TVs by Croma delivers an incredible user experience, excellent picture quality and immersive sound experience that gets better every day with Alexa.” said Parag Gupta, Head of Amazon Devices, India.




The new range of Croma Fire TV Edition Smart LED TVs are built to the same high quality specs as all other Croma Televisions and offers a Zero Dot Replacement warranty for the 1st year, comprehensive warranty for 3 years and life-time service via the Croma chain of stores and nation-wide service network. It is available in all sizes right from 32 inch – 55 inch and in 2K and 4k variants, the 2K variants come with HD Ready and FHD picture quality. The 4K variants deliver a true-to-life 4K Ultra HD picture quality with over 8 million pixels for stunning clarity, deep contrast, and vivid colours with ultra-smooth streaming of HD/4K UHD video at up to 60 fps. Built for speed and performance, the TVs are powered by a quad-core CPU/Multi-core GPU for instant search results and fast and fluid responsiveness. The TVs connect easily with dual-band Wi-Fi and feature two HDMI inputs on 2K, three HDMI inputs on 4K, and multiple input/output options.




Customers will be able to buy Croma Fire TV Edition Smart LED TVs starting at Rs. 17,999 across all 180+ Croma stores in 60+ cities, as well as on starting today.




About Infiniti Retail Limited


Launched in 2006, Croma was the first one-of-its kind large format specialist retail store that catered to all multi-brand digital gadgets and home electronic needs in India. Over a decade since its inception, Croma has almost become synonymous for all electronics needs, with its tech-savvy staff, product range, online presence and the will to help customers. Bringing alive the promise of a ‘Brighter Every Day’ for its customers, Croma offers its customers a world-class ambience to shop both in-store and online at and also allows for a seamless ‘Omni-channel’ shopping experience that lets a customer enjoy the best of both the online & the offline worlds. With over 9000 products across 300 brands with 150+ stores across 45+ major cities of India, Croma ensures that for each customer, a Brighter Tomorrow begins Today! From the newlywed couple setting up their house to the son reducing his mother’s burden with a washing machine; from the daughter gifting her parents a new LED TV to the newly promoted manager buying an inverter air-conditioner to make the summer bearable, Croma ensures that customers always get ‘More for their money’! With this intent to delight customers all along, Croma launched its own label products in 2008. Brand Croma stands for – Life, More Beautiful; the promise is based not just on the beauty in the way they look but also the value they offer to a customer’s life. The range is a perfect fit, for those who desire a completely feature-packed and quality product. Croma is a brand of Infiniti Retail Ltd., which is a wholly-owned subsidiary of Tata Sons, the holding company of the Tata Group.