Cinépolis Joins Forces with Coca-Cola and Universal Pictures for an Exclusive Fast X Movie Spot
Cinépolis Joins Forces with Coca-Cola and Universal Pictures for an Exclusive Fast X Movie Spot
National, 9th May 2023: Cinépolis, the world-renowned cinema chain and the first international cinema exhibitor in India, associates with Coca-Cola and Universal Pictures for an exclusive movie spot promoting an upcoming worldwide release of Fast X on 18th May 2023. The spot is designed to build excitement among patrons and create anticipation for the latest volume in the Fast and Furious franchise.
The exclusive spot, shot specifically for Cinépolis & releasing worldwide, features fast-paced action scenes from the movie, as well as appearances from some of the film's stars such as Vin Diesel and Jason Momoa. The spot emphasises the extraordinary experience offered by Cinepolis and Coca-Cola for moviegoers while watching the latest blockbuster on the big screen.
Spot Link: https://youtu.be/RYLof12Amms
"We are very excited to partner with Coca-Cola and Universal Pictures to bring an exclusive movie spot with the latest chapter of Fast X franchise releasing worldwide for our patrons," said Devang Sampat, CEO of Cinépolis India. "At Cinépolis, we are always looking for new and innovative ways to enhance the movie-going experience, and this partnership is a testament to that commitment."
The partnership between Cinépolis, Universal Pictures and Coca-Cola highlights the strengths of each company. Cinépolis is known for its high-quality cinema experience, Universal Pictures is one of the most successful movie studios in the world, and Coca-Cola is one of the world's leading beverage companies.
"We are thrilled to collaborate with Universal Pictures and Cinépolis to promote the release of Fast X," said Abhishek Gupta, Chief Customer Officer at Coca-Cola India. "This exclusive movie spot provides moviegoers with a distinctive yet exciting experience, and we are proud to be a part of it. Our global partnership with Cinepolis in 20 countries is a special one and we're glad it can result in such unique collaborations."
“We are delighted to team up with equally committed brands like Cinépolis and Coca-Cola to provide a memorable experience to their customers. With the release of the highly anticipated Fast X, the latest volume of The Fast & Furious Franchise, we are confident to exceed the expectation of the fans. It is an action-packed thriller movie with a star-studded cast such as Vin Diesel, Jason Momoa, Jordana Brewster, John Cena, and others. We look forward to seeing the excitement build as we approach the release on 18th May, and we encourage fans to mark their calendars for an experience they won't forget.” said Denzil Dias, VP & MD, Warner Bros. Pictures, India.”
The exclusive spot for Fast X is set to be showcased in Cinépolis theaters worldwide, creating an excitement among Cinépolis patrons in the lead-up to the movie's release.
About Cinépolis India
Cinépolis India is a group company of Cinépolis and is the 1st international cinema exhibitor in India. With the vision of lighting up the movie of one’s life with smiles and unforgettable moments, Cinépolis has always aimed at offering an unmatched experience to movie patrons. This has, in turn, led to numerous innovations and the company is credited with pioneering many firsts in the exhibition industry. Cinépolis introduced the concept of luxury cinemas to the world with Cinépolis VIP. As of the end of 2022, there are 93 Cinépolis VIP cinemas running successfully globally, and more are in the pipeline. Cinépolis has also pioneered the development of a special auditorium for little kids. The Cinépolis Junior auditorium offers colourful bean bags, cushy sofas as well as lounger seating styles. The company currently operates 447 screens in India under the brand names of Cinépolis, Cinépolis VIP, and Fun Cinemas. Cinépolis also offers a multi-benefit loyalty program ‘Club Cinépolis’, to enhance patron experience. Club Cinépolis offers free registration, earning and burning of points, invite to pre-screening of movies and star visits.
Cinépolis India has received numerous industry accolades over the years. In 2018 Cinépolis was awarded the ‘Best Multiplex – West’, ‘Best Multiplex – South’ and ‘Fastest Growing Chain’ at the Global awards for Retail Excellence. In 2018, Cinépolis India was also awarded the “Most Trusted Brand of the Year” at Big Cine Expo 2018 and Images Most Admired Retailer – Entertainment at Indian Retail Forum 2018. In 2019, Cinépolis won MAPIC India Most Admired Omni-Channel Retailer of the Year. In 2021, Cinépolis won IMAGES Most Admired Retailer for Tech Implementation. In 2022, Cinépolis won the best Technology Adopter of the year at Big Cine Awards, the IMAGES Most Admired Concession Counter at Movie Theater and the most Admired Omni-Channel Retailer of the Year: In-Store Technology at the India Retail Tech Awards.
