Amazon expands its 10-minute delivery service Amazon Now
Amazon today announced the expansion of Amazon Now, the company’s ultra-fast 10-minute delivery service. With Amazon Now, customers in select parts of Bengaluru, Delhi and now Mumbai, can explore and purchase thousands of everyday essentials that are delivered within minutes. The company has opened more than 100 micro-fulfillment centers across the three cities to enable faster deliveries with Amazon Now and plans to open hundreds more by the end of the year. The service offers a curated selection across daily essentials including groceries, personal care, beauty products, electronic accessories, small appliances, baby products, pet supplies, and last-minute festive needs among others.
Talking about the milestone, Samir Kumar, VP and Country Manager, Amazon India said “We launched Amazon Now in Bengaluru earlier this year, delivering essentials in just 10 minutes. The response has exceeded our most optimistic expectations, with daily orders growing at 25% month over month and Prime members tripling their shopping frequency after they begin using Amazon Now. Driven by this success, we’ve expanded to over 100 micro-fulfillment centers and plan to add hundreds more across Bengaluru, Delhi and Mumbai. With our robust operations infrastructure, we’re enabling faster, more convenient shopping across a vast selection as we head into the festive season – delivering essentials in minutes, groceries and over 40,000 items within hours, and millions more the same or next day.”
Amazon Now is powered by strategically located micro-fulfillment centers - compact, technology-enabled facilities designed exclusively for ultra-fast deliveries. These centers position essential selection close to customer neighborhoods, utilizing advanced inventory systems that optimize product placement based on hyperlocal demand to maximize efficiency and speed with safety. These centers combine Amazon's operational expertise with proximity-based delivery, creating a seamless experience from order to doorstep within minutes.
Amazon’s ultra-fast delivery service combines the wide selection of daily essentials from sellers with the company's high standards of safety, transparency and reliability. Amazon Now will continue expanding to more neighborhoods in Bengaluru, Delhi and Mumbai, with plans to launch in other cities in the coming months. To check if the service is available in your pin code, visit the Amazon.in app and look for the ‘10 mins’ icon on the top banner.
