YouTube puts spotlight on Tamil Creators
Chennai, 4th , March 2018: Reiterating its commitment to the creator community, YouTube celebrated the amazing success of YouTube content creators from Chennai who have captured the imagination of audiences all across India and abroad on its platform. At a press event for its first ever YouTube FanFest in Chennai, YouTube congratulated some of the fastest growing Tamil language content creators like Agam with Kappa TV, ErumaSaani, evam Standup Tamasha, Madras meter, Put Chutney and Smile Settai who have got an entire new generation of audience hooked onto their content and inspiring new creators to get behind the camera and take center stage. National YouTube creators like Singhs Unplugged and Team Naach also expressed their excitement to be performing live for their Chennai fans.
Talking about YouTube’s plans to further grow the content creator ecosystem in Chennai, Satya Raghavan, Head of Entertainment, YouTube in India, said, “With more people coming online especially in tier 2 cities, we’re seeing more hunger for YouTube content across all genres. In 2017, YouTube crossed 220 million monthly active users, and we’re seeing India’s appetite for YouTube grow faster than ever before. With over 330 million smartphone users and affordable data plans, YouTube has become the go-to destination for their daily dose of entertainment, learning, music, and other rich content.”
“Bringing YouTube FanFest to Chennai, is our way of recognising and celebrating the success of our content creators and putting them on a stage in front of thousands of their screaming fans. And we’re only getting started, we plan to significantly ramp up our efforts to support the incredibly talented Tamil creators, as Chennai is one of India’s largest endemic creator communities in India.”, he added.
In August last year, YouTube had also celebrated YouTube Tamil Day in Chennai where the company recognised some of the fastest growing creators from Tamil Nadu and got established creators to share their secret formula to success on YouTube, with the emerging creators.
Fans in Chennai, will be able to see their favorite YouTube stars in action later today, at YouTube FanFest Showcase in Chennai with performances by Singhs Unplugged,Team Naach,Put Chutney,Madras Meter,Agam with Kappa TV,Smile Settai,Black Sheep,1 KG Biryani,ErumaSaani and Evam Stand-up Tamasha