Swiggy?s order analysis discovers India?s consistent love for t
India, Chennai: Being in the thick of the food industry, Swiggy took a deep dive into its orders to understand what the nation was Swiggy-ing through 2017. Here’s a look at some of the interesting food trends that Swiggy discovered across seven Indian cities.
Over the past couple of years, India has witnessed a growing appetite for both Indian and international cuisine. In 2017, while Indians showed an interest in exploring and experimenting with their food choices, most stayed indigenous as desi dishes topped the list of most ordered food items online.
Biryani Continues to Rule
According to Swiggy’s order analysis, Chicken Biryani continued to rule the palate. Masala Dosa, Butter Naan, Tandoori Roti and Paneer Butter Masala rounded off the top five most ordered items of 2017. Biryani orders especially saw an increase in the months of June and October, possibly owing to the festivals of Eid and Diwali.
Most Searched Food Item in India
While Pizza did not rank amongst the top five most ordered items, it was the most searched for. In fact, Indians have searched for it over 5 lakh times! The other searched items include Burger, Chicken, Cake and Momos.
When Hunger Strikes Most
Leaving its mark on the calendar, 3rd December saw maximum foodies order online (on Swiggy). Considering the soaring temperatures during Indian summers, juices and shakes saw a 40 percent increase in average monthly orders during the months of March, April and May.
Overall, Swiggy’s order analysis highlighted India’s love of logging on and dining in across Bangalore, Mumbai, Delhi- NCR, Hyderabad, Kolkata, Chennai and Pune. The analysis includes meal categories, late-night ordering, snacking, upcoming food trends, desserts, healthy and international cuisine.
Here is a look at what foodies gorged on in 2017-
When Does India Eat Its Meals?
Breakfast: Masala Dosa, Idli and Vada rule breakfast menus for most Indians. Breakfast is usually ordered at around 9.30am nationally. Chennai starts its day the earliest, with most chennaiites ordering their breakfast at around 9.20 am. Pongal is their go-to breakfast item.
Lunch & Dinner: For primary meals like lunch and dinner, most people preferred Biryanis (chicken, mutton & veg) followed by Paneer Butter Masala and Masala Dosa, Dal Makhani and Chicken Fried Rice. Most lunch orders are seen at around 1.15pm. Coming to dinners, Mumbaikars seem to be the last ones at the dinner table with maximum dinner orders being placed at 8.58pm.
Snacks: In 2017, Indians munched the moston Pav Bhaji, French Fries, Samosas, Chicken Roll, Chicken Burger and Bhel Puri. Average time for snacks is 5.03pm.
Late night: The top late-night orders included comfort foods such as Chicken Biryani, French Fries, Butter Chicken and sweet items like Death by Chocolate (chocolate sundae) and Nutella Brownie. Hyderabad tops the charts in making the most late-night orders followed by Bangalore and Delhi.
Ordering in is the In-Thing Across Cities
The Mumbai Foodie: While most cities had Chicken Biryani as their most ordered food item, Mumbaikars stuck to ordering their staple – Pav Bhaji. The hungriest areas in Mumbai were Bandra West followed by Powai and Andheri West
The Delhi Foodie: Delhi and Gurgaon chose to order more of Dal Makhani and Naan, suggesting that local cuisines in each of these regions take precedence. On the other hand, New Delhi also sees the maximum amount of Pasta being ordered vis-à-vis other cities. The areas that witnessed maximum orders in Delhi and Gurgaon are Janakpuri, Greater Kailash, Dwarka and Cyber City, DLF Phase 4, Palam Vihar respectively
The Hyderabad Foodie: The city is undoubtedly the Biry