OPPO Launches Entry level A83 with AI Beauty and Full Screen Di
'Mr. Suhail, Product Manager, OPPO Mobiles India'
OPPO the Selfie Expert and Leader today unveiled its latest entry-level camera phone – The OPPO A83. The A83 is equipped with a full screen display, a feature rarely seen in products of this price range. Together with OPPO’s A.I. Beauty Recognition Technology, A83 brings a more realistic and natural selfie experience to more young consumers, along with the 4GB RAM and 3180 mAh battery as a whole makes the A83 a versatile product all at a price of Rs. 13,990 The OPPO A83 will be available in two color variants: Black and Gold, which will go on sale on Amazon and Flipkart from 20th January 2018 and our offline stores.
“Our focus has always been on bringing best photography and Selfie experience to the Indian consumers. We have received an immense response for our Selfie Expert A Series and F Series. With the A83 we wish to bring an affordable selfie camera with advance features such as the HD + Full Screen Display and AI Beauty Technology. The A83 truly represents our ambition to continue being the Selfie Expert and Leader in the market" said Will Yang, Brand Director, OPPO India
Create your own exclusive selfies with A.I. smart beauty.
The F-series and A-series products from OPPO, particularly the integrated beauty function, have proved to be especially popular among the young and trendy. By capturing hearts, OPPO has become the "Selfie Expert" for India’s young consumers. As the Selfie Expert series gained popularity among the consumers, OPPO also uncovered a major customer pain point: "photos that are not that realistic". When a guy takes a selfie of himself, he often finds that the person in the photo looks like anybody but himself; either the face contour is not distinct, or his masculine stubble missing. For girls, they realize that everyone looks similar, lacking unique and distinct individual charm. Many people but especially young people, have this desire to express their own personalities in their photos.
OPPO A83 is the new generation selfie expert. It comes with an 8 MP front lens + 13 MP rear lens, and uses the A.I. Beauty Recognition Technology that effortlessly helps you be at your best in photos. Everybody wants the world to appreciate them as unique and Artificial intelligence (A.I.) is the technology that will satisfy this desire. It can intelligently recognize and bring out your best features and yet retain that distinctive charm that defines every individual. As it preserves more contour details, adding that little extra touch that makes your selfies incredibly stunning. This solution is a perfect fit for anyone who wants to be unique, independent and trendy.
In simple terms, the A.I. Beauty Recognition Technology is like a thinking photographer rather than a rigid software program. OPPO's A.I. Beauty Recognition Technology employs a cloud database from premium suppliers that have sufficient power to support diversified facial recognition in smart terminals. Like a photographer who has accumulated many years of experience in photography, knows the best way to shoot a portrait. The AI can learn automatically once it has amassed enough imaging data. It can classify, recognize and beautify the portrait in three aspects: skin color and texture, gender, and age. Like a photographer who can assess different models, it knows how to make models with different skin colors look their best. Furthermore, the AI captures more than 200 facial points when a photo is taken, and this allows it to refine features and compose the face contour with precision; making a face appear three-dimensional as if the photographer has shot from different angles and capture a 3D image of the face. Finally, the AI will intelligently optimize the scene to cleverly integrate the portrait and background as if the photo has been touched up by a professional. So how does the intelligent Beauty Recognition Technology optimize in different scenarios?
For shots with moving subjects, issues such as structural and face deformation often occur. With more than 200 focus points, facial structure is captured clearly and ensures that the face contour is always intact regardless of the situation. And just like an experienced photographer or makeup artist professional, the A.I. Beauty Recognition Technology constantly updates its library and algorithms.