Mercedes-Benz launches the 2021 GLC equipped with latest Mercedes me connect technology and feature enrichments

Mercedes-Benz launches the 2021 GLC equipped with latest Mercedes me connect technology and feature enrichments; creates a new benchmark with its highest selling SUV of 2020
First time in a GLC: 2021 Mmc Technology with voice integration | Intuitive Digital
Instrument Cluster | Front massage seats | Remote Engine Start
GLC remained the highest selling SUV in Mercedes-Benz India portfolio in 2020
The company sold more than 8400 units of GLC since its inception till date
 The GLC now features latest connected car technology- 2021 Mercedes me connect
integrating Alexa Home, Google Home and Parking locations on navigation system and App.
 Front seats with massage function introduced first time in Mercedes-Benz India product
line-up with the GLC
 New fully digital instrument cluster with MBUX, offers various display options that can be
adjusted as per the individual’s needs
 Remote Engine Start adds to the convenience of starting the car remotely for pre entry airconditioning
before even the start of journey
 Parking Package with 360° camera for additional safety and giving an all-round visibility
to the driver
 2021 GLC comes in two new exciting colour options: Brilliant Blue and High Tech Silver
 Mercedes-Benz GLC 200 is priced at Rs. 57.40 lakhs (Ex-Showroom, India) and the GLC
220d 4M is Rs. 63.15 lakhs (Ex-Showroom, India)
Pune: India’s leading luxury car manufacturer Mercedes-Benz today, launched the 2021 GLC
with the game changing ‘Mercedes me connect’ technology along with a host of additional feature
enrichment. The fully loaded 2021 GLC now offers more comfort and driving assistance to the
customers than ever before, and sets a higher benchmark in the segment in terms of
workmanship in the interiors and an advanced multimedia and assistance systems. These
feature enhancements in the 2021 GLC will help maintain its lead in the mid-size luxury SUV
segment and offer customers a compelling choice in form of a fully loaded, connected luxury
SUV.
The 2021 GLC available in both GLC 200 and GLC 220d variant, combines outstanding on and
off-road driving characteristics with spaciousness, practicality and comfort. It is an illustration
of excellent artisanship of high quality materials, in combination with a classy and authentic
design that attracts immediate attention. Targeted towards urban dwellers who are tech savvy
and adrenaline seekers, the GLC is one of the most suitable products for them.
Martin Schwenk, Managing Director and CEO, Mercedes-Benz India said, “The GLC has
remained a key pillar of our SUV offense and has been the single highest selling SUV in our
portfolio last year. With the 2021 GLC, we now offer a technology superior, feature enriched
fully loaded mid-size SUV, which has raised the benchmark for tech, comfort and convenience
in the segment significantly. The new intuitive Mmc technology, MBUX Telematics with Hey
Mercedes and new features create a comfortable and best-in car experience. As a customer
centric brand, it remains our endeavor to constantly offer new products and technology that
benefits the customers and create a delightful ownership experience. We are confident, with the
technology and feature enrichment, the GLC will continue its customer preference and extend
its lead in the premium mid-size SUV segment.”
Key feature and technology enrichments of the 2021 GLC:
All-digital Instrument Display:
The digital instrument display with a choice of styles like "Classic", "Progressive" and "Sporty"
provides information, which is important to the driver. The 31.2 cm (12.3-inch) display delivers
a pin-sharp image, which is very easy to read in all light conditions. In all styles, the instrument
display is divided into different areas. In each case, the driver can adjust these individually to
suit their requirements using the various settings options. In this way, they always have a
precise view of what is important to them while they are driving.
Front massage seats:
Introducing for the first time in its product portfolio, front massage seats makes the journey all
the more pleasant. Individually adjustable air chambers adjust just like a tailor-made suit. When
you adjust the backrest bolsters so that they are particularly firm, it improves lateral support
for sporty driving maneuvers. The air chambers in the lumbar area can also alternately inflate
and deflate giving a massage with the pulsating effect. The massage functions are adjustable
via the media display.
Parking Package with 360° camera:
Parking Assist with 360° camera makes it easier for the driver to maneuver effortlessly and
park with precision. Thanks to the 360° camera the driver can have a view from every angle
around the vehicle. The virtual bird's-eye view is a smart way to show where the car stands. The
combination of reversing camera and three additional cameras provides the driver with allround
visibility: so you see the surroundings in front of, alongside and behind your vehicle, on
the media display.
Remote Engine Start
With the “Mercedes me” app on the phone, the customers can remotely start the engine, for pre
entry air-conditioning before start of their journey. Customers will also be able to track the
location of the vehicle, remotely lock or unlock, remotely flash the headlamps, use the horn to
find in a parking lot. Customers can also open or close the windows and sunroof remotely from
the App, set speed alerts for other users and enjoy plethora of other connect services.
Featuring 2021 Mercedes me connect with Alexa, Google Home integration and Parking
location on navigation system
Any conversation with Alexa promises to be more fun as the systems connect with customers
Mercedes Benz via cloud and provide a real time update. This feature can be used from an Alexa
Echo device setup at home, office or also from phone’s Alexa App. Some examples that you can
command, “Alexa, Ask Mercedes to lock the car” or “Alexa, Ask Mercedes to start the engine.” Or
“Alexa, Ask Mercedes when is my service due?”
Google home users can also use Google Home voice assistance with Mercedes me connect. In a
similar way, once the Mercedes me connect is linked to Google Home, you can start issuing
commands like “Hey Google, ask Mercedes where is my car” or “Ok Google, ask Mercedes to remind
me to buy flowers”
Another introduction is the new Parking solution POIs (Points of interest) across different parts
of the cities. One can easily spot a parking lot with the help of the vehicle’s navigation system
or even with the maps section on the Mercedes me App.
New Colours: Brilliant Blue and High Tech Silver
With 2021 GLC, Mercedes-Benz is introducing two new shades in the GLC colour palette. They
are ‘Brilliant Blue’ and ‘High Tech Silver’.
Media Contact:
Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@daimler.com |+91 98508 36477
Ishan Kadam | ishan.tupe@daimler.com | +91 88888 91048
About Mercedes-Benz India
Mercedes-Benz India, which celebrated its 25th anniversary in India in 2019, pioneered the luxury car
market in the country. Set up in 2009, Mercedes-Benz India’s world-class production facility is spread
over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production
from its new expanded production facility located in the same premises. Mercedes-Benz India is part of
Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production
network in Brazil, Indonesia, Malaysia, Thailand and Vietnam.
At these locations, MercedesBenz produces vehicles in various extension levels for domestic markets.
The production facility carries an investment of more than INR 2600 crores and has the largest installed
production capacity for any luxury carmaker in India. Mercedes- Benz India also has the largest network
spread amongst any luxury carmaker, with presence in 48 Indian cities with close to 100 outlets.
Through the exclusive AMG Performance Centres located in six cities including New Delhi, Mumbai,
Hyderabad, Bangalore, Kochi, and Pune, the AMG performance sub-brand of Mercedes-Benz also boasts
of a strong retail network presence in the country. October 2019 also marked the introduction of
Mercedes me connect and e-Commerce platform, the new digital initiatives for the best customers
experience in India.
Mercedes-Benz India now boast of the entire portfolio having ‘connected cars’. Mercedes-Benz India
product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class Long
Wheelbase, CLA, C-Class and the GLA, GLC, GLC Coupé, long wheelbase GLE G350d and GLS luxury
SUVs. Completely Built imported cars portfolio includes the EQC, V-Class, CLS, C-Class Cabriolet, the G
350d, the EQC and the exciting AMG range.
In 2021 Mercedes-Benz’s motto is to ‘reimagine excellence’ and offer discerning customers the most
desirable and sustainable products and services. Mercedes-Benz introduced the 2021 Mercedes me
connect (Mmc) which is now equipped with new features deployed OTA to all India customers with
connected cars: Alexa Integration, Google Home Integration and Parking Solution POIs in Navigation.
The company started 2021 with the launch of the S-Class ‘Maestro Edition’ and also introduced the 2021
GLC. Mercedes-Benz India sold 7893 units in 2020 with a 40% growth in Q4 compared to the preceding
Q3 period.