Kajaria Ceramics launches new brand campaign with Akshay Kumar
Chennai, Feb, 2018: Kajaria Ceramics, the largest manufacturer of ceramic and vitrified tiles in India, launched another new ad campaign with its official brand ambassador and renowned Bollywood actor Akshay Kumar. In line with the vision of ‘Make in India’ and taking forward last year’s brand campaign theme, Kajaria has come up with a new TVC which highlights the deep rooted India connection of the brand.
Touching the chords of patriotism, the campaign will unfold with a power packed 360- degree outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV. Additionally in 2017, Akshay Kumar launched the highly visible and successful ad campaign – ‘Deshki Mitti Se Bani Tile Se Desh Ko Banate Hain’.
With the turnover of ?2850 crore, the company is optimistic about the double digit growth in the next five years.
Speaking on the launch of its new campaign, Rishi Kajaria, JMD- Kajaria Ceramics, said, “At Kajaria we reiterate the fact that we are a brand that is Indian first and a business later. It is our primary goal to keep contributing to transforming India into a better and more beautiful country. We are very happy to continue our association with one of the most grounded celebrity of today – Akshay Kumar, who symbolizes our brand philosophy.This simple yet heartwarming ad campaign is sure to appeal to every Indian.”
Speaking on the association, Akshay Kumar said, “I am happy to continue to be a part of KAJARIA. I take great pleasure in doing campaigns which resonate with our country’s dream and vision. It is highly fulfilling to convey to the world how well connected India’s number one tile manufacturing company is with its nation. I look forward to continue my association with the brand.”
Running after a drifting kite, crashing a Bengali wedding to running on the streets of Rajasthan and reaching to Kerala’s traditional snake boat ride, Akshay Kumar, symbolically showcases Kajaria’s presence across India and how the brand is deep rooted into its diverse culture and tradition.
Since its establishment in mid-1988, Kajaria has been moving forward on many fronts by capitalizing on solid growth opportunities, improving its operating efficiency and by sharpening the focus on its business portfolio.
Kajaria recently launched a new TVC for its Bathware solutions brand – KEROVIT along with Anushka Sharma as its brand ambassador.