Give your wardrobe a festive upgrade with Soch

Give your wardrobe a festive upgrade with Soch

Chennai, October 2018: Come the festive season, Soch, the one-stop destination for all your ethnic needs, makes sure that you step out in your sartorial best. Whether it is Diwali celebrations, weddings or family festivities, this festive season, Soch has something for every occasion.

The new collections, Aida, Adya, Inaya, Kyra, Seher and Ora, have a variety of sarees, salwar-kameez, lehengas, kurtis and ready-to-stitch suits. The festive line comprises silhouettes with traditional charm and ensembles with contemporary interpretations. The colours range from rich jewel tones of green, yellow, blue and pink to muted neutral shades of beige, off white and grey. Then there are fun florals that instantly glam up your look and layered, multi printed outfits that make a modern and edgy statement. 

Aida: Elegantly embroidered borders and motifs on georgettes, chiffons and silk form the hallmark of this collection. Vibrant hues of pinks, greens, reds and blues make the collection apt for the season.

Prices starting at 4498.

Adya: Floral motifs, embroidered panels, digital prints in pastel and vibrant hues and a variety of cuts makes this elegant collection versatile and wearable to any function. Make a style statement when traditional meets modern in a silver grey Anarkali suit paired with a bright yellow duppata that provides a perfect contrast with a burst of colour.

Prices starting at INR 4298.

Ora: Sequin spangled nets, wispy tissues and graceful silks embellished with ornate embroidery dominate this collection. If you are looking to be the belle of the evening, Ora sarees will do just right for you.

Prices starting at INR 4998.

The collection is available at all Soch outlets and online on