Britannia Treat Crème Wafers and Grofers collaborate to grow the kids snacking category 

Britannia Treat Crème Wafers and Grofers collaborate to grow the kids snacking category 
~Britannia Treat Crème Wafers launches new INR 10 pack on Grofers~

Bengaluru, 8th February 2021: Britannia Treat Crème Wafers are a perfect, quick on-the-go snack for children which promises a “fun- in- the- middle” taste experience. Traditionally, crème wafers have been part of the impulse purchase category, however, with the rise of in-home consumption, Britannia Treat has become the perfect snack for children in between their online classes or to munch on during a zoom call with friends. Britannia Treat has collaborated with Grofers, India’s largest low-price online supermarket in the grocery space, for a strategic partnership and will launch a Rs. 10 pack with the aim to bring affordable indulgence to your doorstep.
Commenting on the association and the launch of the new SKU, Mr. Vipin Kataria, Head-Adjacency Businesses, Britannia Industries said, “Pre-Covid, children would often use their pocket money to buy their favourite snacks, however, the pandemic put a stop to that. Infact the decisions for any sort of purchase is now in the hands of the parents. Through the launch of this new SKU of crème wafers we want to drop it into the shopping basket of mothers, be it offline or online. We are glad to have partnered with Grofers, one of the leading e-commerce platforms in the country”.
“We are excited to partner with a brand like Britannia that has been at the forefront of the Indian F&B industry. With the launch of the new SKU of Britannia Treat Crème Wafers, we look forward to providing an integrated family shopping experience on our platform, which will delight both the mothers and their little ones” said Anish Shrivastava, VP- Category at Grofers. 
To announce the launch, the brand released an ad wherein the kid asks his mom to buy him a pack of Britannia Crème wafers from Grofers. With the snack being pocket friendly his persuasion works and the snack is delivered to his doorstep. 
The product is available across all retail outlets in the country.
Britannia Credits:
•    Head of Adjacency Business: Vipin Kataria
•    General Manager: Nidhi Saraf
•    Marketing Manager: Anupam Nair
•    Product Manager: Akshay Gangrade
Campaign Credits:
•    Creative Agency: Grey India
•    Chairman & Chief Creative Officer: Sandipan Bhattacharyya
•    Executive Director: Ketan Desai
•    Production house: Magik Lantern FIlms
•    Director: Amit Roy