Auto Expo - The Motor Show 2018 ? ?A Journey from Motors to Mob
'Mr. Sugato Sen, Deputy Director General, SIAM & Mr. Arun Malhotra, Chairman, SIAM Trade Fair Group.'
Chennai 18th January 2018: ‘Auto Expo – The Motor Show 2018’ is being organized by Society of Indian Automobile Manufacturers (SIAM), jointly with Automotive Component Manufacturers Association of India (ACMA) and Confederation of Indian Industry (CII). Auto Expo, the biggest extravaganza and much-awaited event of the automotive industry in India, is scheduled to kick-start in the second week of February 2018 at the state of the art exhibition facility, the India Expo Mart in Greater Noida from 9-14 February 2018. The inauguration ceremony is planned to be held on 8th February 2018.
Keeping in mind the vision to go green and adapt to a future of green mobility, this time Auto Expo is set to witness over 100 product unveiling with several global product & concept showcase. As a step to show its growing concern towards the environment, AETMS 2018 strongly focuses on launching newer greener technology & products to reduce the pollution levels further, hence promoting green mobility like ever before.
Besides, this year’s Expo has come up with several unique Digital India initiatives, wherein Auto Expo 2018 will feature a branded custom ‘Twitter Emoji’, which has been created for the first time ever for any motor show in the World. The exclusive Emoji will be available to all users across the globe using the Auto Expo hashtag in their tweets. The Expo has also initiated an integrated “Auto Expo 2018 Mobile App” with new features, for better communication between visitors, exhibitors and Auto Expo organisers.
The 2018 edition aims at creating an alluring experience for the visitors by resurrecting a new brand image which will not only focus on static display of motor vehicles, but will focus on ‘’Entire Mobility Eco-System’, enveloped by the theme of “Co-Create, Co-Exist and Celebrate”. This metamorphosis will not only rechristen the image of ‘Auto Expo – The Motor Show’ internationally, but will also allow the discerning visitors to experience, comprehend and appreciate the kaleidoscopic journey of the automobile industry, especially over the last 20 years.
Mr. Arun Malhotra, Chairman, SIAM Trade Fair Group, said“Mobility’s future evolution is just beginning, and Auto Expo – The Motor Show 2018 will be a platform to showcase the best in mobility and technology for the consumers. Over the years, the Auto Expo has emerged as a global platform for auto manufacturers to showcase their best of product, technology and futuristic visions. We are confident that this edition of AETMS will set new benchmarks globally for the Indian mobility system solutions.”
He further added,“The upcoming Auto Expo – The Motor Show 2018 will witness much more about the entire Mobility Ecosystem, showcasing the future of mobility in India”.
Mr. Sugato Sen, Deputy Director General, SIAM, said “This edition of the Auto Expo – The Motor Show 2018 is one of the biggest motor shows of this region and we have moved away from just the static displays of automobiles to a more dynamic showcase of total mobility solutions. Auto Expo which has been tuned to the theme of 'co-create, co-exist and celebrate', will have multiple zones for different activities more focused towards new technologies and innovation in the auto industry.”
Keeping this in mind, Special zones are being introduced to provide the visitors with a holistic experience of the industry, namely:
* Motorsports -History of the sport from 1947 in the form of a timeline a unique display of certain landmark vehicles by motorsport bodies
* Auto Gaming Arena -This zone caters to the world of gaming and aims to bring it alive at the Auto Expo by organizing the first All-India Auto Gaming Championship