36 hours of Amazon Great Indian Festival 2022 witness record participation from customers and sellers across India
36 hours of Amazon Great Indian Festival 2022 witness record participation from customers and sellers across India
Amazon.in saw single largest day of Prime sign ups; 1.9X higher than last year with 68% coming from Tier 2 & 3 cities
More than 500 million Indians had access to cashback and EMI offers on Amazon.in with 50% more customers opting for EMI or Pay later over last year
Smartphones, Consumer Electronics, Fashion and Groceries category attracted most new-customer; high demand for laptops and other work from home and School from home essentials; 5G smartphones saw a strong uptake alongside customers showing a preference for mid-tier to premium smartphones
More than 50% of all Diamonds* (Amazon’s festive reward program) credited to customer accounts were redeemed for offers and rewards in the first 36 hours
More than 60% sales for Amazon Fashion came from Tier 2 and 3 cities; Amazon Beauty saw 6X spike from customer favourite brands**
Customers preferred television brands like Samsung, OnePlus, Mi, LG and Sony, leading to record sales for TVs
In the first 36 hours, small and medium businesses, startups, artisans, women entrepreneurs offered the largest selection of products; around 10 lakhs unique products sold; 1.75X growth of seller sign-ups during Prime Early Access versus an average business day
Amazon Business witnessed 50% growth in customers and 100% orders in the last 36 hrs
Amazon Fresh grew by over 2.5X over an average business day
Customers love Amazon Devices, with Fire TV Stick recording a 40X growth and Echo Dot 35X growth versus average business day
Chennai: Amazon.in flagged off the biggest ever 36 hours of shopping with Prime Early Access and day 1 of the Great Indian Festival. Amazon.in saw single largest day of Prime sign ups; 1.9X higher than last year with 68% coming from Tier 2 & 3 cities.
“The Amazon Great Indian Festival kicked off to an exciting start with a great response from customers and seller partners. It is encouraging to witness small and medium businesses, startups, artisans, women entrepreneurs offer a wide selection of products to our customer across India. We are humbled by the increase in new Prime member sign ups and customers shopping across categories as they trust Amazon as their preferred online shopping destination”, said Manish Tiwary, Vice President & Country Manager, India Consumer Business, Amazon.
Sellers registration to serve customers: In the first 36 hours, small and medium businesses, startups, artisans, women entrepreneurs offered the largest selection of products and sold around 10 lakh unique products to customers across India. During the 24 hrs ‘Prime Early Access’, 1.75X growth of seller sign-ups during Prime Early Access versus an average business day.
