The untold story of Sunny Leone, coming soon on ZEE5!
Mumbai, 10th July 2018: The wait for the much-awaited biopic of India’s most googled person – Sunny Leone – ends right here on ZEE5, India’s largest and most comprehensive digital multilingual entertainment platform. Celebrating the mega success of the motion poster and trailer of Karenjit Kaur – the untold story of Sunny Leone, Sunny’s fans were in for a surprise as they were invited to see the first episode at a special screening hosted by Sunny herself.
A ZEE5 original, the series captures the journey of Sunny, born as Karenjit Kaur in a middle-class Sikh family, and her makeover from being an innocent girl to an adult film actress and eventually a Bollywood sensation. Right from her reasons of getting into the adult industry, choosing the name Sunny to owing meeting her husband to the industry itself, Karenjit tells her story on her terms, in her inimitable style – one with no regrets.
Sunny, who has a huge fan following across the world, has become a trend-setter of sorts by effortlessly making her way from computer screens to dinner-table conversations in many a household, even in traditional and small-town India. And that’s the journey ZEE5 aspires to bring to the masses. In fact, extensive research that we carried out across the country with Dragonfly & Ormax Media told us that the story of this phenomenal star has generated curiosity across the country with a clear inclination to understand it.
After bringing acclaimed series such as ZERO KMS and popular ones such as The Story, Life Sahi Hai 2 and Babbar ka Tabbar, ZEE5 gives viewers one more compelling reason to subscribe to the app. Karenjit Kaur – the untold story of Sunny Leone is a bold step for ZEE5, filling the gap between reel life and real-life.
Commenting on the launch, Tarun Katial, CEO, ZEE5 India said, “It has been always been our endeavor to proffer viewers a platform that offers content which is bold, edgy and stirs emotions. While our past shows have ticked several boxes for us in getting the right product, Karenjit Kaur is a perfect blend of all of those and more. The Ormax Media & Dragonfly Research gave us insights that there has been a lot of interest in knowing the real story of Sunny, and we are confident that this series will present the viewers her real journey. Karenjit’s story is one that will resonate across the country that we, as ZEE5, have made strong inroads into. This is evident from the massive interest the motion poster and trailers enjoyed when launched. The motion poster of the series garnered more than 9 million views in just a week, and the trailer broke the internet by garnering 20 million views in just three days of going live.”
“Six months of operations – this has been a very exciting journey for us at ZEE5. And during this time, we have been constantly reinventing ourselves based on viewer experience and feedback,” he concluded.
Speaking at the launch, Sunny Leone, commented, “This is the first time I am telling my story on my own terms. And I am so thrilled by the warm response that the series has received so far. Reliving some of my life’s moments has been a very emotionally draining experience for me, and I am very thankful for the support of my real-life and reel-life family through all of this. This is a very special endeavor for me, and I hope this will enjoy your love and support as I have in the past years.”
The untold story of Sunny Leone premieres on July 16th on ZEE5 for you to watch. Given the app’s multi-lingual experience, the series will be available in Bengali, Tamil, Telugu and Marathi languages.
Since the launch in February, ZEE5 has been focused on bringing Original Content across languages that is relatable, understated, bold, progressive, introspective, layered and open to interpretation. The platform has curated 10-20 minutes’ on-the-go and quick-natured content across genres such as Thriller, Drama, Action, Comedy, Satire, Biopics and Reality – in keeping with the preferences of the audience.
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