Allu Arjun found shooting with Pradeep Sarkar 'fun'
Chennai, March 11 (IANS) Popular Telugu star Allu Arjun, who worked under director Pradeep Sarkar for a new TV commercial, says it was a fun and exciting experience working with the acclaimed filmmaker. Colgate-Palmolive India recently unveiled the new commercial for its popular MaxFresh toothpaste brand.
The spot is set against the backdrop of a wedding involving diverse cultures from two states -- Maharashtra and Andhra Pradesh. "The new Colgate MaxFresh TVC brings in the element of freshness through a two-cultures wedding and shooting for an ad film directed by Pradeep Sarkar was fun and exciting.
I have grown up using Colgate; my long standing association with the brand has been very warm," Arjun said in the statement. According to Sarkar, "The TVC truly showcases a fusion of diverse cultures from two different states, and conveys the brand messaging - of freshness - through Allu Arjun's youthful zeal in an apt way." On the film front, Arjun is currently awaiting the release of his Telugu film "S/O Satyamurthy".